September Is Life Insurance Awareness Month: Why It Matters

As we step into September, it’s time to talk about something that often gets overlooked. This month is Life Insurance Awareness Month (LIAM), and it’s all about educating ourselves on the important role life insurance plays in protecting our loved ones.

Life can be unpredictable. When the unthinkable happens, life insurance provides a financial safety net that can help protect your family.

Protect Your Loved Ones With Life Insurance

Life insurance is more than just a policy. It’s a promise to your family.

According to the 2024 Insurance Barometer Study by LIMRA and Life Happens, 42% of Americans, or over 100 million adults, report that they need more life insurance.

This really emphasizes how many people are missing out on life insurance as a key part of their financial planning.

Life insurance coverage affords you the peace of mind of knowing your loved ones won’t have to worry about important things like daily expenses, mortgage payments or education costs when you’re gone.

Life Insurance as a Financial Tool

Life insurance can also be a smart financial tool. Some life insurance policies, like whole life or universal life, can build cash value — or money that grows within your policy — over time.

You may be able to borrow against the cash value to cover expenses¹. Whether it’s for emergencies, retirement or significant life events, having this extra financial protection can make a world of difference.

Reassessing Your Life Insurance Needs

As we celebrate Life Insurance Awareness Month, it’s the perfect opportunity to reflect on your life insurance needs. WoodmenLife offers a life insurance calculator to help you get an idea of how much coverage you should have.

Then our knowledgeable Representatives are ready to guide you through the process of selecting the right life insurance option.

Find a WoodmenLife Representative near you to explore your life insurance needs and take the first step toward protecting what matters most — your family.

1. Loans and withdrawals will reduce the policy’s death benefit and available cash value. Loans against the cash value will accrue interest. Excessive loans or withdrawals may cause the policy to lapse. A loan, withdrawal or surrender may be a taxable event. For tax advice, consult with your professional tax advisor.

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