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Valentine’s Day + Insure Your Love = A Perfect Pair

Feb 14, 20242/14/2024



Family Events

By Gary Peterson, Senior Copywriter

February is a month full of love, with Valentine’s Day being the highlight on the 14th. It’s important to remember that February is also Insure Your Love Month. Whether you’re married, a parent, a grandparent, or otherwise have loved ones who depend on you, showing them how much you care is always a top priority.

This is where life insurance comes into play — it’s an act of love at its core. That’s the message of Insure Your Love Month, which is an annual campaign coordinated by Life Happens to encourage people to protect their loved ones with life insurance.

This year’s theme is “Life Insurance: For Anyone Who Loves.” Do you love someone? If the answer is clear, then so is the answer to whether you need life insurance. Life insurance means your loved ones have financial protection if something happens to you.

There are numbers to back up the importance of life insurance, according to Life Happens:

  • 42% say financial security is one of the most attractive traits to have in a romantic partner
  • 59% would feel more secure in their relationship by talking about life insurance with their partner
  • 36% said purchasing life insurance is a financial decision that would demonstrate their love to someone

So, with Valentine’s Day and the season of love upon us — and with statistics to back you up — now is the perfect time to review your coverage and talk to friends and family who may be looking to protect their loved ones through life insurance.

If you have questions about your current coverage or want to discuss your options, visit or find a local WoodmenLife Representative.



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We’ve been helping to protect the financial future of families like yours, making a difference in hometowns across America and honoring our country since 1890. As a not-for-profit life insurance company, we put money back into the community. We’re here when you need us most.

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