WoodmenLife’s 2024 Annual Report: Purpose. Passion. Progress.

At WoodmenLife, we know the most important part of a plan is the purpose behind it. Our purpose is to be here when we’re needed most. It’s to help protect the financial futures of our members¹ and to help make a difference in the communities where they live and work.

We know it takes passion to see a plan through to the end. In fact, passion for members is one of our core values. That means we make a decision with their best interests in mind.

And we know that any plan must result in measurable progress. We rely on our solid financial foundation as we approach the future with confidence. Our financial strength allows us to expand through collaborative efforts and a dedication to continuous improvement. We want to make sure we’re not just keeping pace but moving forward to better serve our members.

Our approach has paid off, as shown in our 2024 Annual Report. We have $11.3 billion² in assets and a surplus of nearly $1.8 billion. Additionally, AM Best³ has rated us A+ Superior, its second-highest rating out of 13, for the 49th consecutive year.

Serving Our Members

Purpose, passion, and progress give us the mindset we need to anticipate what we could face in the years ahead. They give us the energy to do what’s required when it’s required. And they give us the foresight to take in information and chart a course that leads to the brightest future possible for WoodmenLife and our members.

That’s what it means to be there when people need us most. Protecting our members’ financial futures means building relationships with them.

Our ongoing relationship with members helps us keep in touch with how their needs can change. It also helps us build a family — and our family offers an open invitation to support communities through local volunteer activities. The WoodmenLife family plans and carries out thousands of service projects each year.

Making a Difference

Together, we fight hunger, honor Veterans and First Responders⁴, support teachers and schools, and help in the aftermath of natural disasters⁴.

We provide scholarships⁴ to help our youth pursue their higher education goals. We also support our members’ children who have lost their parents⁴. We celebrate our American freedoms by presenting U.S. flags to local nonprofit organizations and participating in patriotic activities.

Purpose, Passion, and Progress in Action

These are some of the ways we make a difference across the country:

• National Community Focus — We made fighting hunger across America our National Community Focus in 2015. In 2024, together with our members, we donated $616,974 and 316,048 pounds of food to help fight food insecurity.
• Giving Together Program — Volunteers conducted 493 community service projects, including cleanups, beautification, and painting, across the country during 2024. WoodmenLife spent $242,000 supporting these projects, and volunteers contributed 15,468 hours completing them.
• U.S. Flag Donations — We purchased 58,268 U.S. flags valued at $241,885 during 2024. We also purchased 2,871 specialty flags amounting to $57,331 during the year.

Click to learn more about WoodmenLife and read about our financial strength.

Written by: Gary Peterson, Senior Copywriter

1. An individual becomes a member by joining our shared commitment to family, community and country, and by purchasing a WoodmenLife product.
2. Liabilities of $9.5 billion; as of Dec. 31, 2024.
3. WoodmenLife is rated A+ Superior by AM Best for our financial strength and operating performance. For the latest Best’s Credit Rating, access www.ambest.com.
4. WoodmenLife Extras are available to members. An individual becomes a member by joining our shared commitment to family, community and country, and by purchasing a product. These extras are not contractual, are subject to change and have specific eligibility requirements, such as length of membership, number of qualifying members in household and/or qualifying event.

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