Request a Quote
Supporting Families

How Small-Business Owners Can Make Employees Feel Valued

Small business owner in his store with two clients in the background

The COVID-19 pandemic gave employers and employees alike an unfortunate eye-opener this year. Thousands of businesses closed, some never to reopen, and millions of American workers were left to struggle — with a great deal of uncertainty and without adequate income. While these feelings may take time to heal, employers can begin taking steps now to address the uncertainty lingering within their workers. As a small-business owner, one of your primary goals is to make your employees feel like a valued part of your business. To do so, you must invest in their careers, provide opportunities to thrive, and show your commitment to their well-being. Here are a few ways you can demonstrate you value your employees.

Reflect Your Values in How You Run Your Business

Your employees look to you as a leader, so they typically follow your example. Whatever tenets you place value on — honesty, hard work and commitment, as examples — should be on full display1 in your day-to-day interactions. If not, employees may see your behavior and feel that you are giving them unfair expectations.

When your employees see that you truly practice what you preach, they can better understand what’s expected of their own work. They you can soon foster a team that shares the same mission and takes every opportunity to accomplish it.

Create a Positive Atmosphere for Employees

Employees will feel more valued (and happier!) when they carry out their roles in a positive workplace2. There are many ways you help in creating a positive work environment for your staff, including:

  • Celebrating birthdays, anniversaries and holidays
  • Recognizing and showing appreciation for hard work, achievements and milestones
  • Fostering open conversations about what employees want
  • Providing constructive feedback3, and listening to feedback yourself
  • Hosting family events, group outings and team-building getaways
  • Communicating with employees and providing transparency

Find Cost-Effective Ways to Grow Skills to Benefit the Business

Technology and business best practices are ever-evolving. Providing your workers with opportunities for continued education4 — whether elective or required — ensures they’re always aware of the latest tricks of the trade. Programs that help increase your employees’ skills include:

  • Business seminars/webinars
  • Certification programs
  • Industry networking events
  • Lunch and learn events
  • College courses and other educational programs
  • Professional lectures

The benefits are twofold. Employees gain valuable skills that help them work at a higher capacity, and your business reaps the benefits5 through increased productivity and sales, and improved time management. Best of all, your workers will feel valued knowing that you’re willing to invest in their future.

Welcome and Show Your Commitment to Families

Everything can feel like a time crunch when someone is raising a family, caring for older loved ones, or otherwise providing support to others within their home. Family members may get sick, have to be shuttled to activities or appointments, and need hands-on attention. On top of caring for dependents, people in these roles need to figure out what’s for dinner, make sure the house is clean and safe, and much, much more — all after a long day at the office.

It’s not easy, but as a small-business owner, you can make things a little less hard. You can show you value families6 by:

  • Offering flexible vacation and extra sick days
  • Allowing flexible schedules
  • Hosting family events for employees and their loved ones
  • Offering telecommuting opportunities
  • Learning about your employees’ life circumstances

Offer Competitive Benefits

Competitive benefits go hand in hand with investing in your employees’ skills. Both are ways you can provide incentive for long-term employment and show that you value your workers. For example, effective benefits for small businesses may also include:

These benefits create incentives that go above and beyond a salary — they show you’re committed to the health, safety and well-being of employees and their families. To help you show that commitment, consider offering voluntary benefits, like what’s available through WoodmenLife@WorkThrough payroll deductions, your employees may purchase individual insurance and retirement products from WoodmenLife, and you deduct the premiums from their paychecks and forward them to WoodmenLife.

While there’s no “one-size-fits-all” solution to making employees feel valued, following these tips can help you foster a better work environment for your small business. The effects may not be immediate, but with time, you’ll likely see some wonderful improvements in your employees — both in productivity and in satisfaction.

7964-XX-0707; 7694-02-0905; 7962-XX-0707; 7962-02-0905; 8063 R-1-16 (XX), ICC16 8063 R-1-16; ICC16 8648 1-16; 8648 1-16 (XX); ICC17 8678 1-17; 8678 1-17 (XX); ICC17 8679 1-17; 8679 1-17 (XX); I0043
1 “Your Company Values Should Reflect Your People’s Values,” by Corey Moseley,
2 “Creating a Positive Work Environment,” by Scott Huntington,
3 “How to Help Your People Grow: Creating a Culture of Feedback,” by Jeff Diana,
4 “Ways to Improve Employee Development At Your Company,” by David Hassell,
5 “5 Reasons You Should Be Investing in Employee Development,” by Chad Halvorson,
6 “How to support employees with family commitments,” by Jake Waller,

Let’s start a conversation

This is a solicitation of insurance and an agent may contact you. By submitting the above request, I consent to receive phone calls from a licensed insurance producer on behalf of Woodmen of the World Life Insurance Society (WoodmenLife) and its affiliates at the phone number(s) above regarding WoodmenLife products and services. I understand that I can contact a Sales Representative directly to make a purchase.



WoodmenLife was founded in 1890 as a not for profit. The organization gives back to its nearly 700,000 customers, who join together in a commitment to family, community and country. With a legacy of financial stability, WoodmenLife offers quality life insurance and retirement products. To learn more about WoodmenLife, visit